InvoicePilot

InvoicePilot's wedge is the awkward part of freelancing: chasing late invoices. The product already does the hard thing well (automated, polite, scheduled follow-ups), so the launch should lead with the relief of never sending a 'just following up' email again, not with generic 'get paid faster' claims. The strongest proof today is the founder's own freelance story and the follow-up cadence itself; there are no customer metrics yet, so the launch avoids numeric claims and leans on specificity and demos instead. Primary channel is LinkedIn (where studio owners and senior freelancers gather), supported by X for the indie-hacker build-in-public crowd.